Prevent cross-site tracking on Mac In Safari and Chrome
Around 86 percent of the world’s top websites use cross-site trackers to study your browsing habits. A further 74 percent of websites rely on Google tracking software. It means no matter where you go online, chances are your actions will be recorded and analyzed to serve you targeted ads.
Pro tip: The easiest and most reliable way to prevent cross-site tracking is by using Clario. The app features instant ad-blocking and anti-tracking functionality that can help you get rid of intrusive ads and protect your privacy. Here’s how it works:
- Install Clario’s free trial and go to the Browsing section
- In the Web activity tab, click Next
- Follow the on-screen instructions to install Clario browser extension
Read on to know how advertisers study your behaviour and learn how to disable search tracking on Chrome and Safari.
What are trackers on websites?
Website trackers are scripts that collect information on website visitors’ online activities. Whereas website trackers operate within a single website, cross-site trackers are used to record people’s browsing behavior across multiple websites.
Here’s a short overview of the “advertiser’s tracking toolbox”.
- Web beacons are tiny, often only 1-pixel-large images embedded in a page or email. When a page with the web beacon is loaded, the server is notified — this way advertisers can learn who opened the page and when. Web beacons are often used together with cookies to gather information about users.
- Server logs are “registers” keeping a note of who has loaded a webpage, when, the user journey to the page, and the visitor’s IP address.
- Browser user agents are mini-applications showing information about the web browser and the user’s operating system. Advertisers collect this information to make up a picture of the visitor and their online habits.
- Cookies are the most famous tracking technology. A cookie is a string of code saved to your device. When you visit a page, the website can see the cookie and recognize if you’ve previously visited or not. This way, websites can remember you, then recognize you and show you relevant ads.
- Flash cookies identify your unique browser settings and are a more sophisticated version of regular cookies. Even if you clear regular cookies, flash cookies will be able to restore the deleted information.
- Browser fingerprinting is a way to identify users by custom browser settings or other features such as screen settings, name and version of a web browser, installed plugins, and extensions. The combination of these features creates a unique portrait of the user to help websites identify them.
How to prevent cross-site tracking in Safari
Safari features native settings to prevent cross-site tracking (it is called ‘Do not track’ in versions prior 12, and ‘Prevent cross-site tracking’ in the newer versions of the browser). Here’s how to enable the ‘Safari do not track’ option.
1. In the Safari menu, click Preferences.
2. In the Privacy tab, check the Prevent cross-site tracking checkbox.
3. Click Manage Website Data to block trackers enabled earlier.
4. Select individual websites and click Remove or click Remove All to get rid of all trackers at once.
Chrome allows the automatic blocking of trackers. When the feature is enabled, the browser sends a ‘do not track’ request to the websites you visit. Note, however, that some websites might disregard the request and keep collecting your data.
Here’s how to turn off search tracking in Chrome:
1. In the Chrome menu, select Preferences.
2. In the Privacy and Security section, click Cookies and other site data.
3. Toggle the option Send a “Do Not Track” request with your browsing traffic.
4. Click Confirm.
How to enable automatic blocking of trackers on Mac
Here’s how to get rid of trackers on Mac:
1. Download Clario and create an account to start a free trial.
2. Go to the Browsing section and click Next in the Ads and pop-ups tab.
3. Follow the on-screen instructions to install an ad-blocker for Safari or Chrome.
4. Turn anti-tracking on or off for certain websites.
The Clario extension removes not only trackers but also ads. What’s more, the Clario app comes with unlimited secure VPN, 24/7 data breach monitoring, reliable antivirus, and many other security and privacy enhancing features. Download Clario now to try its powerful functionality for free!