How Do I Stop Pop Ups in Chrome?

About half of the world is online right now, and about 70% of browser traffic is on Google Chrome. The ubiquity of the browser means it’s an obvious platform for companies wanting to attract business via pop-up ads.


Pop-up ads have seen their image take a hit in recent years. Overuse of this marketing device has led to resentment, giving pop-ups a reputation as an unhelpful nuisance. For many, these ads are an irritating disruption to their web browsing experience.


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For businesses though, they do serve a purpose. Used correctly, they are a cost-effective marketing tool, potentially helping to keep some of your favourite websites and online stores in profit. They’re useful for customers too – often telling you of newly launched products or newsletters, and frequently appearing at the end of an article or when you’re leaving a page to minimise disruption to the user experience.


That said, you should have the right to avoid and prevent these pop-up ads.

  • Here, we’ll discuss:
  • Why they appear
  • How to disable them on Chrome
  • Ad-blocking software
  • Turning off Google Chrome notifications on desktop
  • Enabling pop ups for specific sites
  • Allowing pop-ups on Chrome

Let’s start with the most common question related to pop-ups…

Why do pop-ups keep appearing on my Chrome?

Pop-ups can appear for a number of reasons. Benign causes of pop-ups might be:

  • Prompting you to buy a related product to the site you’re reading
  • Informing you of content that you might like, based on what you’ve just read or seen
  • Giving you subscription options, whether that’s for newsletters or video channels (such as on YouTube)
  • Advertising based on cookies (i.e., your browsing experience and preferences)
  • The pop-ups can come from the company whose site you’re visiting, or a third-party advertiser

In some less benign cases, pop-ups are a symptom of malware. If the pop-up isn’t coming from your browser, then that’s cause for concern. And generally, it’s not a good idea to purchase security software if it came through an obtrusive pop-up.

Pop-ups and adware

Adware is software that generates online ads either to generate income (from “pay-per-click” ads, for instance) or to source information about the user. Opinions differ on definitions and applications of adware: while some say that adware is legitimate, the 2003 Microsoft Encyclopedia of Security sees it as a form of malware.


There is adware that can cause your browser to go rogue and redirect where you’re going online; these unwanted programs might fall into the malware category.


When it comes to blocking or disabling pop-ups, you have two options to choose from:

Option 1: How to disable pop-ups in your Chrome browser settings

Here’s a step by step guide for disabling pop-ups in Chrome…


1. Go to Google Chrome menu. This can be found by clicking on the three dots in the top right corner.


2. Choose Settings.


3. Opt for Advanced settings, which you’ll find near the bottom or the left of the screen.


4. Choose Privacy and security.


5. From this list, choose Site settings.


6. Choose Pop-ups and redirects.


7. Untick the box, rendering it Blocked. The box should then be grayed out.


8. This should disable pop ups on Chrome.

Option 2: Use ad blocking software to keep pop ups at bay

Want to remove ads from Chrome entirely? Then you’ll need a separate ad blocking extension.


Clario provides reliable ad-blocking extensions. Apart from getting rid of annoying ads and pop-ups, you'll be able to enjoy all-round protection online with this app.


How to turn off Google Chrome notifications on desktop

1. Go to Google Chrome settings – again, by clicking on the three-dots icon in the top right and choosing the Settings dropdown.


2. Choose Advanced settings either on the left or the bottom of the screen.


3. Choose Site settings near the bottom of the screen.


4. Then choose Notifications, which will have a little bell logo beside it.


5. You will have a choice of Blocked, which is a good idea if you already have sites that send you notifications. Or, select the commonly used Ask before sending. This works if you haven’t, at present, got any sites sending any notification.

Can I enable pop-ups for specific sites?

Follow the steps above, and when you get to the final step, there will be a list of sites to choose from. Simply click on the sites that you’d like to receive notifications from.


Why you shouldn’t enable all pop-ups in Chrome

There are numerous reasons to reduce the volume of pop-ups that you see. For instance:

  • Interruption: they disrupt the flow of your browsing experience.
  • Slowing down servers: pop-up ads slow down the loading of your web pages, especially video.
  • Danger of malware: some pop-ups include viruses and malware, sometimes disguised as ads for legitimate sites.

Clario: Making your digital life easier

At Clario, we believe technology should work for us, not the other way around. You should be free to browse online without unwelcome pop-ups, fear of malware or any other inconvenience.


We have a suite of user-friendly and cutting-edge cybersecurity products, to help make online life easier, safer and more secure.

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