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Social Engineering Scams: How to Recognize and Avoid Them

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A hacker attack occurs every 39 second, and sometimes they’re successful notjust due to technical vulnerabilities. In most cases, cybercriminals prey on human weakness. This tactic is often called social engineering fraud or human hacking.

Social engineering fraud is less predictable than regular malware-based attacks, making it even more dangerous. That’s why you should be aware of the tactics criminals can use against you to protect yourself online.  


Pro tip: Keeping an eye out for scammers is easier with reliable cybersecurity software that detects and removes malicious software from your devices. Clario offers 24/7 all-around protection against phishing, malicious websites, and all sorts of viruses. Securing your devices takes three steps:

  1. Install Clario.
  2. Run a system scan for malware.
  3. Set up real-time protection.

Now, let’s learn about the different types of social engineering and how you can avoid them.

What is social engineering?

Social engineering is a manipulation technique used to persuade people to share sensitive information. Skilled manipulators try to get your personal details (for example, your full name, date of birth, or address), payment information (credit card or social security number), or account passwords to commit financial fraud.


Unlike traditional hacking, these attacks target human vulnerabilities to gain unauthorized access to your devices or accounts. And what’s scary is that you can implement all the latest technological safeguards (like firewalls and antivirus software), yet social engineers can still penetrate them by hacking human psychology instead.


Let’s look at how criminals operate to get what they need.

How does social engineering work?

Scammers usually obtain data from their victims remotely, and sometimes, they don’t even interact with people directly. For example, they might send phishing emails with malicious links. However, more sophisticated types of social engineering attacks are carefully planned and include several steps:

  1. A social engineer gathers data about any potential victims by scanning their social media accounts, mail, asking around, or even digging through their dumpster.
  2. A scammer then contacts the victim to gain their trust, posing as an acquaintance, colleague, bank manager, etc.
  3. The victim takes the bait and willingly hands over whatever information is requested.

Social engineering cybercriminals target individuals, and can also gain unauthorized access to entire companies. Yes, you got that right: even enterprises with cybersecurity departments can fall for such scams. According to the 2021 Data Breach Investigations Report, educational, financial, scientific, arts and entertainment, and public administration entities were the industries most susceptible to these attacks.

Real examples of social engineering

Do you still doubt that serious organizations could willingly hand over their confidential information to scammers?


Well, many real-world examples prove otherwise. Let’s see how industry veterans have been tricked by social engineering scams.


Toyota Boshoku $37 million loss

The infamous Toyota 2019 social engineering attack is a prime example of a business email compromise tactic.  


Attackers, posing as company representatives, convinced an employee with financial authority at Toyota Boshoku Corporation (a major supplier of Toyota) to share payment data. Criminals used this information to wire over $37 million from the company’s accounts.


Shark Tank bookkeeper tricked into investing in a home renovation project

Barbara Corcoran from the television program Shark Tank nearly lost $400k to cybercriminals who convinced her bookkeeper to pay a fake real estate renovation invoice. These criminals had clearly done their homework. They engaged in back and forth email exchanges with her bookkeeper. After a few carefully crafted messages, scammers convinced the assistant to transfer money to them.  


Luckily, Corcoran’s team noticed the scam and was able to get the money back later. However, this is one of many examples of social engineering attacks affecting even pros.  


Yahoo’s worldwide data breach

Tech companies are no less vulnerable to these attacks. In 2014, a Yahoo employee fell for a social engineering scam that led to one of the largest data breaches of all time.  


The employee clicked on a phishing email link and unwillingly infected the entire Yahoo network with malware. A single person’s mistake resulted in leaking the data of over 3 billion users.


MyEtherWallet attack

Criminals managed to steal Ethereum from MyEtherWallet accounts. The hackers intercepted users’ browser activity and automatically redirected them to a fake version of the cryptocurrency’s storage website. When unsuspecting users tried to log in, their account data was sent to the hackers, who quickly transferred over $150,000 worth of Ethereum to other wallets.


Democratic convention phishing scam

Politicians also get hit by social engineering attacks, as shown by the hacking of Hillary Clinton's 2016 presidential campaign email. The candidate’s chairman clicked on a seemingly harmless email link masquerading as a Gmail service. This allowed hackers to steal his login credentials and leak over 50,000 emails.


Raffle House user’s information exposed after a data breach

A leading UK online lottery platform, Raffle House suffered a massive data breach in 2021. Due to a misconfigured Amazon S3 bucket, users could see each other’s personal data. This led to the massive leak of personally identifiable information (including names, emails, prize IDs, and phone numbers). The possible implications of such a breach for customers could have been identity theft or fraud, phishing, and blackmail.

Popular types of social engineering attacks

Social engineering is possible anywhere when humans are involved and comes in many different forms. They include the following:

Let’s see how you can recognize these attacks.



Phishing means baiting unsuspecting users into revealing sensitive information. Criminals can get victims to share data in many ways, but email phishing is the most common and effective type. It implies sending emails with attached trackers or links containing other malware.  


According to the 2020 Phishing Benchmark Global Report, nearly 20% of employees clicked on phishing emails during simulations meant to measure clickthrough rates (even in organizations with security awareness training).


Spear phishing

Spear phishing is a form of phishing targeted at specific individuals or groups. These attacks involve a lot of research to make the emails believable. Some spear phishing attacks take weeks to prepare and have far better results than regular email phishing (for criminals, of course).



Pretexting takes advantage of a user’s trust in a communication’s authenticity. In contrast to regular phishing, pretexting usually takes place over the phone or in voice chat. Criminals pretend to be someone trustworthy to gain access to sensitive information. For example, a scammer impersonating the head of a department can trick an employee into disclosing corporate account data.



Baiting social engineering is also similar to phishing, but it relies on manipulating people's sense of opportunity and curiosity. For example, the victim may be tricked into clicking on a conveniently placed link with a free song from their favorite artist, not knowing it contains malicious software.  

Criminals can bait you even offline. For example, they may leave flash drives lying where they know people will find them (in a bathroom or stairwell in a hotel). Curiosity makes you plug the found flash drive into a computer, inadvertently infecting the system with malware.



Scareware (fraudware) is a fear-based tactic that prompts victims to purchase useless or dangerous products. For example, a pop-up ad may say that your device is infected with a virus and provide a link to a fake antivirus application. However, installing this software actually infects you with malware, allowing hackers to get hold of your data.



Tailgating means using an authorized person to gain access to restricted areas. For example, someone might gain access to a secured area of a building by pretending they forgot their security pass and following someone else in.


A criminal can also use tailgating to gain access to a public computer, in an internet café, for example. If the previous user forgot to log off from their email account, the scammer could access all those messages.


DNS spoofing

In DNS (Domain Name System) spoofing, a hacker redirects internet users to a fake website instead of the one the victim wanted to visit. This is done via DNS cache poisoning and intercepting the victim’s DNS requests (their browser’s request for information from a website’s server). When the victim enters their account credentials on the fake website, the information goes straight to the cybercriminals.


Spoofing is one of the more subtle engineering attacks, and most users don’t even notice they’ve been redirected. Thankfully, you can avoid these scams if you stick to some essential safety tips.

Tips for preventing social engineering attacks

Social engineering attacks rely on human error and emotion, which is both their strength and weakness. There are simple rules for staying safe online, and awareness should be your primary means of protection against social engineering.  


The most useful tips and practices include:

Here’s how these practices can help you.


Verify contacts  

You can protect against most phishing emails as long as you verify they are from trusted senders. Scammers usually imitate legitimate companies by mimicking their names. You can easily check their authenticity by looking at the domain name (the part after the “@” symbol in the title). Here, you should watch out for misspellings (in the name or the email body) or copy the domain name into the search engine to check if it is legitimate.  


Watch for website certification

You can quickly check if a website is secure without clicking on a link. How? Secure URLs start with an “HTTPS” instead of “HTTP.” If a website you visited raises your suspicions — don’t click anywhere. Instead, click on the padlock icon near the address bar, and it’ll show if the site has an SSL certificate (if not — exit quickly).


Avoid tempting offers

If a deal sounds too good to be true, then it probably isn’t true. Sounds pessimistic but If someone makes an outlandish offer or offers a free reward, stop and think about it. How does it benefit the sender? Does it even make sense? The golden rule: if you’re not paying, you’re the product (or victim, in this case).


Implement multi-factor authentication

Multi-factor authentication requires users to provide different pieces of data to access a system. For example, a user might need to input a one-time code delivered via SMS in addition to a password to enter a secured website. This technology makes the criminal’s job much harder, as they tend to obtain just one piece of data via this form of hacking.


Use strong passwords  

Complex passwords provide essential protection because they prevent scammers from accessing your account through guesswork. A strong password contains at least eight characters (including numbers and special symbols). Plus, you should exclude any commonly used words or combinations. Feel free to read our blog to learn more about creating complex passwords.


Stay alert at door entries

Ensure no one without the proper credentials follows you when you enter restricted areas, like your workplace or apartment building. If you think you’re being tailgated, just wait for the stranger to enter the door first, using their own credentials or security pass.


Install robust antivirus software

No antivirus can guarantee you’ll completely avoid social engineering scams all the time. But a robust cybersecurity solution like Clario can give you an additional layer of protection to your data and devices. Even if you get tricked into clicking a malicious phishing link, a real-time antivirus won’t let your system become compromised.


Additionally, Clario’s data breach monitor is on the lookout for your private information 24/7. The system will inform you right away if it finds your passwords or other personal data in data breaches.


Here’s how you can enhance your privacy and security:

1. Download Clario and create an account.

Create a Clario account

2. Run a quick system scan to check for malware.

Run a quick malware scan
Clario scans your system for viruses

3. Turn on Real-time antivirus protection to safeguard your device.

Real-time antivirus protection

4. Turn on Secure VPN to hide your IP address and encrypt your traffic.

Unlimited secure VPN

5. Turn on Data breach monitor to check your accounts for breaches and set up notifications if your personal information is found in data leaks.

Data breach monitor

And that’s it!  


The hackers that turn to social engineering expect you to hand over your data because you’re scared, shocked, or confused.  


So always be attentive when you’re out surfing the web. If anything looks suspicious, it usually is. And if you don’t want to second guess everything you see online, setting up robust antivirus software should do the trick. Better safe than sorry.

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